What is Local Seo? Benefits & Importance of Local Seo


What is local seo

Local Seo become very important for local business these days due to increasing usage of internet. Previously, local business depends on newspaper advertising, pamphlets, banner, hoardings. Now, the customer needs have changed. They look for local business on internet. It is one of the main benefits of Local Seo. There are many questions in your mind if you are going to do local seo first time. Your question may be as follows-

  • What is local seo

  • Importance of local seo

  • Benefits of local seo

  • How it is different from seo

All your questions will get answered here . First we will discuss what is local seo as your going to do it first time.

What is Local Seo?

Local seo is type of online marketing where your business appear into search result exactly when customers are searching from your nearby areas for your type of business. It is done through google  local listing. For this, you should have the local address of the company. You need to also put the local address in your company website so that google can recognize it for the local listing.

In the local seo, you have to put efforts like national seo such as links, indexing, social sharing, content etc. The thing which you do differently is do the google local listing. It helps your business differentiating on the basis of location.

In today online scenario, local seo became very important. But still many are not aware about the local seo. They stick on traditional advertising method. Although, traditional advertising methods also works. But importance of online world cannot be ignored. So it is essential to do the local seo of your website.

Importance of Local Seo

Google local seo is very helpful for the local business owners. There are many business owners such as dentist, doctors, repairing shop, general stores etc only do local seo to promote their business. Many have received very good results after taking local seo seriously. It helps you in receiving qualified leads. The use of leaflets, banners is became wastage with the increasing importance of local seo as people reach to your business exactly when they are searching for it.

Here is the benefits of local seo mentioned

Money Saving Marketing

You have to put lots of money on local promotion techniques such as radio ads, print ads, banners etc. Sometimes, it comes with no result even after putting lots of efforts and money. It is disappointing condition for any business. But you can get rid of such problems of local marketing by doing local seo for your business.

Show to Customers when they are looking for you

This one of the main benefits of local search. It means you business appear into search results when customers are exactly looking for you. If they find you around them, the leads get converted. Because the business appear, when customer has need for your services. It main advantage of local search engine optimization.

No Investment Required

Local seo requires no investment as you can list business without paying any cost. Besides google you also list your business on many other local business listing sites free of cost.

Most of People for Local Business Online

According to recent studies, more than 50% customers look for local business online. So if your business is not listed online then you would not be able to cover that segment of customers. It means you are not even standing into the competition. If your competitor is listed in google local listing then it may grow without doing any huge investment.

Still not very high competition

I have already mentioned that more than 50% searches for local business take place online. But still local business owners are not aware about the digital presence. That present the lots of opportunities for you. You may have the branches for your business. So do the local seo for all the branches for your business as per their location.

Customer Reviews

If your services is good then definetely everyone give the good reviews. When you do the local listing of your services, google also gives the option to write the customer reviews. Most of customers in today’s time, want to give online reviews. It is also main reason for the popular of local listing. As prospective customers would like to read the previous customer reviews.

Can List of Various Sites

Besides google local listing, there are many other sites for local sites such as Yelp, Superpages, Qype & Touch Local.

More About Local Seo

There are many things you need to learn about local seo as for national seo. It is mainly important for mobile devices as people mostly look for local business on mobile. Customer reviews are very helpful in increasing organic search results of local seo. Bad customer reviews can degrade the search ranking of your local listing.