Digital Marketing Strategy for Product Launch

digital marketing strategy for product launch

Digital Marketing Strategy for Product Launch

The digital marketing strategies keeps on changing through a product life cycle. Looking for digital marketing strategy for product launch? If yes then you are at right place. Creating a new product launch marketing plan can be daunting process but a time tested strategy can skyrocket the sale of new product.

Digital Marketing Strategy for Product Launch 

Identify the Target Audience

New product launch is the stage wherein marketer needs to be very conscious while formulating his product marketing strategies, as a gap can cause damage to the brand image. Competent marketers take it as an opportunity to design & develop multilayered marketing campaigns achieving the objective of the firm. Whenever a new product is launched in the market, it has a target audience whether it is new or existing. First we need to prepare a perfect plan for that. For example – A toy company has made a innovative learning toy for 3 year old kid. So the target audience would be parents of preschoolers. .

Website Optimization

Initially select the category for new product. You can not only create fresh category, but also integrate existing category. Hence you need to optimize the website accordingly.

Product Description

Your marketing campaign would fail in absence of product description. You should write a descriptive note with images and videos. Give every single detail about the product to create awareness. It is important to put extra effort in writing description for new product. So that customer can make the right judgement.

Influencer Marketing
Influencers play a pivot role in generating awareness and trust building for new products launched. You can connect with right set of people working in your niche through influencer marketing. It works very well in pursing customers to buy product. There are many platforms where you can connect with the influencers of your niche.
PPC Advertising
Connect with right set of audience through PPC Advertising. It helps in delivering instant results by allocating a particular budget. Follow these PPC rules while preparing digital marketing strategy for product launch.
Filter out the needs that your product is fulfilling. Do the keyword research accordingly. For Example- If company has launched a new toy for 3 year old kid. So your keyword should be related to this product. Use generic instead of branded keywords.
 Affiliate Marketing
Digital marketing strategies need to be well defined for a new  product launch. Affiliate marketing can be quiet helpful in that regard. It works on commission basis.There are many  websites that connect advertiser with publisher. Every advertiser works on particular niche. You connect publisher working on specific niche. Learn how to implement affiliate marketing program for new product launch-
Join Affiliate Marketing Website
Create a Lucurate Offer – As your product is new so publishers might be hesitated to join it. So, create more profitable offer comparison to competitors to motivate publishers to join it.
Press Releases
Press Releases play very crucial role in building trust for your services. Connect with the online Press Release distribution website. You can opt for their paid plans through which you can distribute it across journalists and bloggers. The exercise build the trust among prospective customers by floating information about new product all around the web.
 Social Media Campaigns
 A social media campaign with product description and usage can bring the large amount of inquires from prospective customers. These days, marketers are heavily investing on videos rather than images. You can also run contest about guess work related to your product. It will also work in generating curiosity among the target audience. It is integrated part of new product launch marketing plan. Here is some examples-
Case – A Toy Brand is Going to Launch New Learning Toy for 3 year old kid
Social Media Marketing Plan
Product must create a video on – how it can help preschoolers to learn new things.
Run quizz campaign among parents of 3 year old.
You can hire reputed digital marketing service provider to get customized product launch marketing plan.